This brief required me to create a concept for a social action project and produce a piece of work to promote this and encourage change or awareness.I chose to look at the topic of mental health and the stigma surrounding it. For my work, I would find ways in which I could diminish the stigma … Continue reading Evaluation


Idea Generation – Geoff Petty’s ICEDIP

ICEDIP is an acronym of the six phases to a creative process according to Geoff Petty. Inspiration - Researching and generating ideas. Clarification - Focusing on goals. Evaluation - Reviewing your work and learning from it. Dissiltation - Deciding which idea to work on. Incubation - Leaving the work alone. Perspiration - Working determinedly on your best ideas. Each phase should … Continue reading Idea Generation – Geoff Petty’s ICEDIP